What is SEO? Search Engine Optimization Explained

SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. Naturally, this is easier said than done…

Optimization techniques can be divided into two categories:

White-hat SEO: Techniques that search engines recommend as part of good design are called white-hat SEO. They are considered safe and produce long term results.

Black-hat SEO: on the other hand, uses techniques that are disapproved of by the search engines. Websites that employ these techniques can suffer a ranking penalty; worst case scenario being complete removal from the index.

History of SEO

It is believed that SEO was born in 1991.

In 1996, SEO really took off when Sergey Brin and Larry Page began building what would become the biggest, most recognized search engine to date: BackRub.

BackRub eventually became Google and was registered as a domain in 1997.

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Types of SEO:

On-page SEO relates to the content on your website.

It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

– Keyword research: Finding the best keywords to target on a page of content
– Content creation: Publishing high-quality content focused on target keywords
– Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.

Technical SEO relates to non-content elements of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.

The types of SEO included in this category relate to:

– Site speed
– Mobile-friendliness
– Indexing
– Crawlability
– Site architecture
– Structured data
– Security

Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.

It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.

Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established. You can gain these trust signals through a variety of link building and guest posting tactics.

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